Your business website is the face of your company and provides your clients with the information they need to know about you. It’s also the main platform of your online presence, so having a strong site is essential for acquiring new clients and retaining current ones. But first, there are a few things to consider to ensure a powerful website:
Domain Name
Your website’s domain name is a crucial part of your website because it’s the first thing visitors will know about your site. Ideally, your business name should be your domain name. However, if that is already taken by another business, you need to use something that is still relevant to your business and is straightforward. Make sure to stay away from special characters and figures.
Web Hosting
A reliable web hosting service is important to ensure your website is up and running 24/7. A free web hosting service may seem ideal for you, but there are many disadvantages to this. Go for a paid web hosting service that is reliable, and you can count on to keep your site up and running 24/7.
Content and Static Pages
Some pages on your site should be static, which holds information that your users will need to consult, such as your About Us page, Services or Products page, Terms and Conditions page, and many more.
These are important pages and should be a part of the initial stages of your website creation process. Before you build content and static pages, identify the important pages first.
Blog
Having a blog as part of your website is important. However, this is often neglected by business owners today.
A blog can be a powerful sales force that will allow you to reach a wider audience online. Your blog will let you interact with customers online and provide information about your products or services, educate them, and make your site rank on search engines.
Email List
Before you create your business website, you need to have an email list first. Your email list includes the email addresses of your readers who visit your site. An active blog on site will help expose your business to more visitors. That’s why you need to have a prompt that will enable users to provide you with their contact information.
Language
Is your business international? In that case, your website should cater to various languages to reach more readers. However, it’s not that easy because you will need to give more when it comes to content and interaction with the readers.
Final Thoughts: Start a Powerful Website Today
No matter what business you’re in, a business website is an investment. But you have to make sure your money goes toward a site that you’ll be happy using for years to come. When you build your own website, you can also decide how much profit you want it to earn as well as its traffic and conversion goals. Make sure you meet your goals by considering the things listed in this post.
Anybody who is serious about having their own business knows that they need a website. A business website can be the hub of your business, where you market all of your products and services.
Internet Zone I is a digital marketing company based in Orange County, CA. Our goal is to identify your business niche and what will work best for your business in terms of your website. Request a quote today!