Local Search Engine Optimization

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local search engine optimization

Local SEO Services

As a business owner, you know that company growth is dependent on reaching new customers in your area. Traditional advertising, such as radio, TV, or print ads, represents a significant expense, putting it out of reach of smaller businesses. This traditional advertising also produces less-than-favorable returns on investment. Digital marketing solutions that boost your online visibility are a better alternative in today’s highly connected society. With Internetzone I‘s help, you can identify and engage with customers in your geographical region, thanks to the power of local search engine optimization (SEO).

To learn more about our local SEO services and why local SEO is so important to help you boost your sales and business growth, call our local SEO agency team today at (714) 529-8024.

Employing a local California-based SEO team in Orange County offers unparalleled benefits. Proximity fosters stronger, personalized relationships and collaborations. These local experts possess unique insights into the region’s demographic and market trends, enabling tailored strategies that resonate with the target audience. Their understanding of area-specific SEO nuances guarantees improved visibility among local consumers, driving relevant, high-quality traffic to your website, and ultimately, amplifying your business success in the competitive Orange County market.

What is Local SEO?

Search engine optimization (SEO) is a strategy that improves your visibility in online search. Using a range of techniques and tools, website owners can boost their rankings on search results, often claiming the top spot for a given keyword or phrase. SEO professionals use onpage and offpage factors to help the major search engines like Google accurately categorize and index your website. In effect, SEO makes your website stand out from the competition in search results.

Local SEO uses many of the same principles as SEO, but focuses on improving your company’s visibility in specific geographical areas. Today, most consumers turn to the web to discover businesses in their area, making local SEO a critical aspect of your company’s online footprint. Consumers prefer to deal with local businesses. A local SEO orange county campaign brings those consumers to your door. With local SEO tactics, your business listing will appear on Google Maps, making it easier for customers to find you when searching for local businesses to patronize.

Local search engine strategy

The Local SEO Starter Plan

Internetzone I is an industry leader in tailored SEO solutions for business owners. With over 15 years of experience in digital marketing, our local SEO company team has the skill and the knowledge to help take your business to the next level. Our Google My Business Starter Plan features the following components:

  • Perform an audit of your current online visibility
  • Create an action plan and local SEO strategy based on audit findings
  • Claim your Google My Business (GMB) profile
  • Optimize your listing for Google Maps
  • Create original copy for your GMB profile
  • Create a 30-second profile video for GMB and YouTube
  • Set up Name/Address/Phone Number (NAP) information for your listings
  • Submit your profile to major directory aggregators
  • Provide feedback and suggestions to help align the GMB listings with your current website

This multi-step process is proven to produce results, giving you the ability to be discovered by customers in your area. Your business growth is tied to bringing in new customers; with our Google My Business Starter Plan and local SEO packages, you are positioned for significant engagement, ranking, and visibility in local online search.

Monthly Local SEO Packages

Our Google My Business Starter Plan is the ideal way for local business owners to gain a competitive advantage. With a local SEO strategy in place and a local SEO service provider at your side, you are ready to explore additional avenues on improving your visibility in local search. Our local SEO services are designed to help you get the most from your online presence by giving search engines the details they need to rank you at the top of search results. Our agency is one of the most affordable local SEO services providers, delivering you the results you need while staying within your budget.

Our monthly plans are tailored to the unique needs and goals of each business. At Internetzone I, our local SEO professionals know that one-size-fits-all solutions do not produce the desired results. As a local SEO agency with many years of experience, we bring you the very best in service while boosting your visibility on search engines. Our monthly local search and local SEO plans include such options as:

Local seo packages
  • Report SetupReports can be created that help you track engagement with your GMB profile as well as providing granular data about website traffic, keyword rankings, and search engine visibility.
  • Website Management Solutions Maintaining a website can be challenging. Let us take over your website hosting and maintenance on high-security server networks, allowing you to focus on what you do best: growing your business.
  • Website Development and Improvement Every website can be refined to produce the desired results in terms of visibility and engagement. Let our team of local SEO experts handle the complexities of improving the look, feel, and informational content of your company’s website.
  • Blog Writing
    Blogs are a cost-effective way to build your brand and to share information with others. Our team of experienced content writers can help enhance your online visibility with custom content.
  • Blog Writing
    Monthly backlinks from relevant and trustworthy online resources can boost your rankings in search by telling search engines that your own site is an authoritative industry resource. These links also help you stand out in local search rankings.

Why is Local SEO So Important?

Local SEO experts can tell you that being visible on Google Maps is one of the fastest and most effective ways of connecting with customers in your area. In the past five years, local SEO and search engine optimization have become a critical aspect of digital marketing, helping businesses of every size and type bring in new customers. Consider the following statistics to help you understand the potential of local SEO campaigns in growing your business:

  • 46%
  • 76%
  • 28%
  • 30%
  • 97 Billion

Local search represents a gold mine of opportunity for local businesses. With a local SEO agency to handle the details of positioning you at the top of local search results, you can connect with customers in your area, boosting brand visibility and revenue at the same time.

The Power of NAP in Local Search

When researching local SEO services and Google My Business, you may have run across the term “NAP”. The term stands for “Name, Address, and Phone number”, and is a critical component of your local search listings. These details are often overlooked by many local business owners or the details are hidden in the footers of website pages.

In addition to visibility of NAP, consistency is key to getting the most out of a local SEO campaign. Imagine if you were a consumer and you discovered a local business in your area had several listed phone numbers or inconsistencies in physical address? Would you know which number to call or where to visit to make a purchase? An experienced local SEO service provider know that this oversight can harm business prospects. In fact, having missing or incorrect NAP information on your GMB or directory listings can result in lower rankings in online searches. Getting all NAP information in line is part of the reason why a local SEO audit is conducted before optimization work begins. This audit can pinpoint where NAP is listed and check for consistency across listing platforms. In a quality local SEO campaign, all listings use the same NAP details to facilitate communication between customers and the local businesses in their area. This improves the ability for a local business to optimize the purchasing funnel. It also helps avoid ranking penalties in search results.

Local search nap

Monthly Local SEO Packages

Our Google My Business Starter Plan is the ideal way for local business owners to gain a competitive advantage. With a local SEO strategy in place and a local SEO service provider at your side, you are ready to explore additional avenues on improving your visibility in local search. Our local SEO services are designed to help you get the most from your online presence by giving search engines the details they need to rank you at the top of search results. Our agency is one of the most affordable local SEO services providers, delivering you the results you need while staying within your budget.

Our monthly plans are tailored to the unique needs and goals of each business. At Internetzone I, our local SEO professionals know that one-size-fits-all solutions do not produce the desired results. As a local SEO agency with many years of experience, we bring you the very best in service while boosting your visibility on search engines. Our monthly local search and local SEO plans include such options as:

  • Creating a Maps listingThis is separate from — but related to — your Google My Business listing. In creating the listing, you populate it with relevant basic information such as NAP or other contact details.
  • Claiming the Maps listingCreating the listing is only the first part of getting your business to appear on Maps. By claiming the listing, you take control over what information appears in the listing.
  • Adding business detailsAfter claiming your Google Maps listing, you can add further details about your business, its operating hours, and information customers need to do business with you. Local citations drive customers to your door; these details are critical in improving your local business prospects.
  • Selecting the appropriate business categoryGoogle’s Maps platform allows businesses to categorize their operation, helping the search algorithm behind Maps to accurately index the business for users. Carefully choose the category that best reflects your company for best results.
  • Add photos to your Maps listingPhotos bring your Maps listing to life, allowing potential customers to see your operation and its visual cues that can inform purchasing decisions. Photos in listings also tend to improve search rankings.
  • Use online reviews to your advantageWhen you create GMB and Maps listings, the ability for consumers to review your business is automatically added. Now, you have to be proactive in encouraging your customers to leave online reviews. The more reviews you get, the stronger your online visibility across search applications.
Local seo packages

With these steps in place, your business is ready to stand out! Local SEO companies can help you refine your listings, allowing you unrivaled visibility and improved local rankings for customers in your local area. Whether you have a single business location or multiple locations, this optimization not only puts you on the map, it brings people — your local audience — to your door.

Keyword Research: An Important Component of Local SEO

Local search engine optimization helps your business to stand out in your regional area. With the help of Google My Business, Google’s Maps, and attention to detail, the best local SEO services providers can position your company to achieve new levels of success.

Just like in global SEO, or the principle of optimizing your web presence for search, local SEO also relies on keywords. How do you know which keywords are competitive? What keywords should you target in your local citations and local listings? The answer lies in keyword research.

Keyword research is conducted before any SEO work is undertaken. SEO professionals use a range of tools and techniques to pull data from sources like Google Analytics and third-party web traffic monitors. When doing keyword research, your local SEO consultant considers:

  • What are people searching for in your area?
  • What volume of traffic is looking for this information?
  • Which format should that information be presented in?

In simple terms, keyword research is based on user intent. To understand user intent, think about the kinds of information you would want to know before making a purchasing decision. These clues can influence the information you include in local business listings. This information may include:

  • Contact details
  • Operating hours
  • Pricing
  • Special offers
  • Physical details of the business operation, such as business locations
  • Positive reviews
  • Company mission statements and brief descriptions of the products and services you offer

Local SEO agencies use data and their understanding of user intent to pinpoint specific keywords and key phrases that are competitive for your given business. For local SEO, phrases like “near me”, “in my area”, and “in X city” can be useful to include. These are often part of local mobile searches submitted by Google users. Then, these keywords or phrases can be incorporated into web content, business listings, online directories, or third party websites. As keywords are identified and utilized, digital marketing services providers gain a clearer picture of which keywords resonate with searchers. They also monitor the changes in ranking for your web properties. With the right keywords and the top positions in search results, local searchers will find your business quickly and effortlessly. Your business can grow, thanks to the power of local SEO and its components.

Local search team

Call the Best Local SEO Team Today

At Internetzone I, our team is ready to help take your business to the next level. With our customized local SEO services, you can have the power of business listings on your side. Local customers will be able to find you quickly and easily, giving you a competitive advantage in your area. A successful local SEO campaign is only a phone call away.

Call our team today at (714) 529-8024 or use our handy online contact form by clicking Contct Us. With the best local SEO services and some of the most reasonable local SEO pricing available, business growth is in your future. Call now your top local seo company orange county.

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    We welcome your requests, feedback, questions on services we offer and general inquiries.Please allow 24 hours for a response though we do try our best to get to you sooner.

    We are a California Based company and run during normal business hours.

    Let the experts help you build a site that will increase traffic and conversions. Being in this business since 1999, we understand that most of our clients want a quote right away and want their services completed right away. With an instant results world it is easy to confuse this into building your online brand to be something that grows and increases yearly.

    Our goal is to identify your business niche, what will work best for you for Web design and or SEO/SEM. By contacting us directly or filling out our Quote Forms, this gives us the opportunity to really see what it will take to provide you with what you really need. Not every business requires the same type of SEO, or the same type of design or code.