Attracting clients is the primary goal in real estate, but in an internet-driven market, it helps build an online presence first so your business can widen your target reach. Digital marketing solutions today make it possible to sell more real estate properties with fewer cold calls, and one of the best marketing tools to do it is SEO.
With a whopping 90 percent of home buyers looking for their dream space online, you can increase your chances of ramping up your revenue by tapping into your market with a solid SEO strategy.
After all, it helps generate leads round the clock without the need to pound the pavement, but what exactly can you do to ensure your real estate SEO actually helps you sell more houses?
Tip #1: Stay Competitive in Search Results by Targeting Relevant Keywords
One of the simplest ways to ensure your real estate website is visible to your target market is by incorporating relevant keywords into your content. These are words or phrases that users often type when searching, so you can boost your chances of coming out on top of Google’s page by adding them to your URLs, page titles, metadata, and more.
Keep in mind that keyword stuffing is an outdated and poor strategy that can only hurt your ranking, so the key is to focus on keywords that would help you rank. Broad terms like “real estate” will feel like finding a needle in a haystack, but you can get better chances of driving traffic by using long-tail searches or local keywords like “townhouses in Orange County, California.”
Tip #2: Optimize Your Local Google My Business Page
Real estate firms such as yours can have a competitive edge by optimizing your Google My Business Page, particularly since it provides all the relevant information your market may need. This alone can improve your customer service and boost your company’s credibility, plus the fact that it takes half the screen space makes it click-worthy in search results.
Completing your Name, Address, Phone Number, and Website details across multiple profiles can strengthen your ranking signal and propel your business ahead of the race since Google favors businesses that offer complete information.
Tip #3: Be Sure Your Website is Mobile-Friendly
72 percent of home buyers are scrolling through real estate listings on their mobile devices, so you’ll be missing out on a significant chunk of the market if you don’t incorporate mobile responsive design to your website.
Users demand a smooth-sailing browsing experience no matter the size of the screen. So when it comes to something as picture-heavy as real estate websites, the speed, quality, and ease of navigation will matter when they explore your content using mobile!
The Bottom Line: The Role of SEO in Boosting Your Sales
When it comes to selling more homes in a digitally-oriented marketplace, it’s time to embrace the online shift and deploy strategies that can help make your real estate firm more competitive.
Are You Looking for the Best Digital Marketing Agency in Orange County, CA?
SEO is an ever-evolving space, so pinning down the right strategies that work for your current needs can be tricky. Our SEO specialists at Internetzone I can simplify the process and help boost your ranking, so your real estate website can establish a greater online presence.
Whether you need our expert take on SEO content writing, internet reputation repair, and other digital solutions, our client-centric team will always strive to maximize your marketing efforts and generate results for your business.
Get in touch with us at 714 – 529 – 8024 and see what we can do to bring you closer to your goals.